Potential clients can find law services in myriad ways and will likely see ads and a website before they meet anyone from a law firm. Every piece of content is a potential introduction. Purchasing decisions are rarely based solely on rational calculation. People pick providers they feel they like. The right photography will help forge a connection with visitors — one that can lead to trust. After viewing the right imagery, prospective clients will arrive at a law office for the first time feeling comfortable and at ease.