What I do with video in 500 words or less

I produce industrial films, corporate films and personal history documentaries.

So, what’s an industrial film? It’s a film that you commission to be produced and distributed, to promote your company’s mission.

It’s not “entertainment” though it can be entertaining. It’s not a “documentary” though it can be made in a “documentary” style. It is a film that you commission me to make about your company or organization. Industrial films are not made to be theatrically released or broadcast. Their primary outlet is the Internet through your own website, social media and online video sites like YouTube and Vimeo.

I can make commercials, public service announcements, video news releases, documentaries (sponsored), corporate training programs, educational films, awareness films, corporate branding films, training films, and product announcements, among others. These are all “industrial films” or films that are sponsored by companies or non-profit organizations. If you want to “get a message out,” making a film is an excellent way to do it, as it works for you 24/7/365. If a picture or photograph is worth a thousand words, a video is worth a million. Plus, video is received first on an emotional level and that's super powerful. I could write an entire blog post on just that.

Corporate video vs. industrial film

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There is quite a bit of overlap in the definition of these terms. To most people there is no difference, but I like to think of them as defined by their intended audience. If it’s a corporate video, it’s audience is primarily internal - the employees of the corporation. An industrial film’s audience is primarily external - prospects, customers and the general public are the intended audience. In larger companies corporate video is primarily used for training and communicating within the company and is many times handled by staff dedicated to this task.

Industrial films are generally made by outsiders, by contract, to interpret the company's message to a general or specific audience. There is a great advantage to hiring an outsider for making a film to promote your company to a general audience: the outsider has the same perspective as the audience. Writing about oneself is difficult; making a film about oneself is harder. Having the same perspective as the audience is an advantage, as there is no foreknowledge about the company; also, what might seem obvious to an employee can be confusing to the public.

Smaller firms, or those that do not have dedicated staff, will hire a producer like me to handle all aspects of creating a concept for a film, producing it and handling its release and distribution to its intended audience.

And finally, personal history documentaries

Personal history documentaries are video biographies that celebrate and preserve families’ lives, for future generations to enjoy forever.

Those wonderful stories that our mothers and fathers, grandmothers and grandfathers, tell — who will remember them in the years to come? That’s where the personal documentary comes in.

If you have any questions, please shoot me a message.

8 powerful reasons you need to use video marketing

The usage of promotional video on the web offers certain advantages, especially to those wanting to make money online. From better SEO to increased sales conversion, let’s look at the benefits of video content in detail.

1. SEO – pure and simple

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The dominance of social media as a marketing tool is growing exponentially. No business can stick to age-old marketing methods, unless it wants to lose valuable customers to other businesses that are adapting. The major search engines now give a lot of value to video content. If your website or business has a video and an article about the same keyword, chances are that your video will rank higher every time.

Videos have other benefits too, as they usually guarantee accessibility and user retention. Visitors are more likely to watch a quick 2-minute video demonstration of your services than they are to read a long wall of text. In addition, you can target several long-tail keywords with videos to scale your rankings even further.

2. Easier distribution mechanisms

There are several video distribution sites that allow users to upload their videos to many websites at once. Add your videos to a lot of the popular video-sharing sites such as YouTube, DailyMotion, Vimeo, and others simultaneously. These websites usually offer optimized videos for their mobile platforms too, thus automatically expanding the reach of the uploader’s brand.

3. The social media effect

Since popular social networking sites such as Facebook and Twitter allow users to share interesting links, having your own video on the major sites drastically increases your chances of exposure. Also, people are more likely to share an interesting video they came across rather than an article.

4. Automatically increase the magnetism of your website

If you have been surfing the web long enough, inevitably you have visited a Web 2.0 property that features a video on the homepage. Having this kind of a setup increases the visitor retention on the page. People are more likely to be intrigued by the service and might stay around to find out more if they are presented with an entertaining video explaining the purpose of the website or the service.

5. Increase sales by alleviating doubts

For example, assume the case of a website that reviews cameras and includes the webmaster’s affiliate links at the end of each review. Now for a physical product such as a camera, a video review can show things to the visitor that simply cannot be conveyed effectively through text. In these cases, a video is a far more effective tool to increase the chance of conversions, and subsequently help the website owner make money online.

6. More success with opt-in and subscriber lists for video-based feeds

People are used to getting walls of text and promotional offers in their inbox all day long. Not many marketers out there offer informational videos to their subscribers. Since most people are already signed up to one or more textual newsletters, a weekly video-based feed can be a nice change. Also, some concepts are better demonstrated over video. For example, a golf newsletter would be much more interesting if it sends out videos on how to improve your swing.

7. Personalized experience for your customers

You can guide your visitors to different sections of your website using videos, making the whole experience similar to visiting an actual store. Videos put a face on the merchant and make the users feel more comfortable about doing business with them. Using intelligent data mining, many websites are now providing personalized video experiences that are catered specifically to the individual customer’s buying habits which in many cases reference past purchases.

8. Facebook fame!

Uploading your videos directly to Facebook and sharing them in native format generates a lot of engagement. Always upload videos to Facebook natively and do not share a Youtube link; the difference is HUGE. Your brand page will get more visibility and this will lift all your content in Facebook.

All in all, video marketing is highly beneficial for improving brand recognition and customer retention. Businesses with an online presence that haven’t already jumped onto the video bandwagon should look at it as a serious option for improving the quality of their websites.

Do you want to learn more ways to use video to help you make more money? We can help!