I produce industrial films, corporate films and personal history documentaries.
So, what’s an industrial film? It’s a film that you commission to be produced and distributed, to promote your company’s mission.
It’s not “entertainment” though it can be entertaining. It’s not a “documentary” though it can be made in a “documentary” style. It is a film that you commission me to make about your company or organization. Industrial films are not made to be theatrically released or broadcast. Their primary outlet is the Internet through your own website, social media and online video sites like YouTube and Vimeo.
I can make commercials, public service announcements, video news releases, documentaries (sponsored), corporate training programs, educational films, awareness films, corporate branding films, training films, and product announcements, among others. These are all “industrial films” or films that are sponsored by companies or non-profit organizations. If you want to “get a message out,” making a film is an excellent way to do it, as it works for you 24/7/365. If a picture or photograph is worth a thousand words, a video is worth a million. Plus, video is received first on an emotional level and that's super powerful. I could write an entire blog post on just that.
Corporate video vs. industrial film
There is quite a bit of overlap in the definition of these terms. To most people there is no difference, but I like to think of them as defined by their intended audience. If it’s a corporate video, it’s audience is primarily internal - the employees of the corporation. An industrial film’s audience is primarily external - prospects, customers and the general public are the intended audience. In larger companies corporate video is primarily used for training and communicating within the company and is many times handled by staff dedicated to this task.
Industrial films are generally made by outsiders, by contract, to interpret the company's message to a general or specific audience. There is a great advantage to hiring an outsider for making a film to promote your company to a general audience: the outsider has the same perspective as the audience. Writing about oneself is difficult; making a film about oneself is harder. Having the same perspective as the audience is an advantage, as there is no foreknowledge about the company; also, what might seem obvious to an employee can be confusing to the public.
Smaller firms, or those that do not have dedicated staff, will hire a producer like me to handle all aspects of creating a concept for a film, producing it and handling its release and distribution to its intended audience.
And finally, personal history documentaries
Personal history documentaries are video biographies that celebrate and preserve families’ lives, for future generations to enjoy forever.
Those wonderful stories that our mothers and fathers, grandmothers and grandfathers, tell — who will remember them in the years to come? That’s where the personal documentary comes in.
If you have any questions, please shoot me a message.